Media messages can influence the opinions and perceptions of audiences and thus have been the focus of extensive academic research for decades. American political scientist Harold Lasswell was one of the first researchers to recognise their far-reaching influence while...
Globalization helps to overcome structural barriers and rises the volume of economic growth around the world. Even apparent small fluctuations and changes at the local level can have an impact on the entire world market, so it is not surprising that internationally operating...
The expansion of the Internet in the past decades and the increasing flow of information that is thus available has sparked a debate about automatization in the PR and marketing industry. Media monitoring, as a central task for professionals in these sectors, is not left out...
Media monitoring offers many benefits for all its users thanks to the wide range of insights it provides, such as the number of mentions of a topic, the date, time and channel on which the content was disseminated, the reach of the mentions, or the sentiment of the news...
For international companies or those who would like to become one, the focus is often directed to one thing in particular:...
The US midterm elections 2022 have been said to have the highest spending on political advertising of all times (AdImpact, 2022). Despite the growth on digital spending, broadcast media remain the main platform – this is especially true for TV and its modern variants such as...
Corporate events, congresses, trade fairs, sporting events or festivals, they all have one thing in common: event managers who are faced with a multitude of challenges that need to be mastered in order to make the event a complete success. Depending on the planning phase,...
Mass media – which is the media reaching a large audience – have always been observed closely. Their influence and effects on the population are among the most important and relevant topics in communication research, as well as in marketing and public relations...
