Youtube is by far the best-known video platform on the World Wide Web and looks back on a development that is second to none. Only two months after it was founded in 2005, YouTube was bought up by the online giant Google. Five years later, the video platform recorded 2 billion daily views.
The number of users is equally impressive: more than 1.9 million active users from 91 countries visit the platform every month and therefore consume more content online than on TV.
Of course, marketers and PR gurus have also discovered this enormous reach. Advertisement placed on YouTube is well received: Statistics show that completely viewed commercials can highly increase the likelihood of subscribing to a channel and thus trigger high interest in a product or brand. Even if the ads are skipped, their reach is immense, which has a positive effect on the company‘s level of awareness.
Often, however, it is not the obviously implemented ads that interest viewers, because nobody is keen on the commercials that are set up and that start automatically - whether you like it or not. Viewers want real reviews, tests, and recommendations from people they identify with.
That could be the secret of product or topic channels. Vloggers who test products full-time or who report on specific subject areas with interesting specialist knowledge are big in business. The most successful product test youtuber earned $ 22 million from videos last year - by rating toys. 9-year old Ryan by now has more than 22 million subscribers and created more than 1,700 videos.
For companies worldwide, online product testers are both a blessing and a curse. Of course, you are beaming with joy when you find that your own product or company has been praised in front of an audience of millions; but it also occurs that products are being torn apart and you are strongly advised not to buy. How can this be detected and how do you react as fast as possible to such a publication?
The answer is monitoring. Depending on customer requirements, any selected channel can be observed and evaluated. The monitoring tool automatically captures the terms you are looking for while they are mentioned. A realtime notification pops up on your device and the content is immediately available. Probably the easiest way to keep an eye on the YouTube universe.
Do you have any questions about YouTube monitoring? Our experts will be happy to advise you and – if you are interested - arrange a free demo.