Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. Centuries later, the phrase is more relevant than ever. In today’s digital age, access to real-time information is not just empowering - it is a competitive advantage....
Around the globe, communication strategies are evolving at breakneck speed. Traditional media silos have given way to integrated, cross-platform campaigns that span a wide variety of channels—including broadcast television and radio, podcasts, YouTube, and Web TV. These...
Key... AI-Powered Media Monitoring Redefines Communication Measurement: Modern tools like eMM Dart go beyond counting mentions by analyzing sentiment, narratives, and context across text, social, and broadcast channels, delivering real-time, actionable... ...
The world of communication measurement is evolving rapidly, and this year’s AMEC Global Summit in Vienna will be a key gathering for industry leaders to explore the future of media intelligence, data-driven decision-making, and reputation management. eMedia Monitor (eMM) is...
Digitalization has transformed the media market, leading many media companies to produce a single piece of news and to disseminate it across multiple channels – either simultaneously or at different...
Key... AI & Multi-Platform Monitoring: AI powers predictive analytics, automated summaries, and sentiment analysis, helping organizations track trends across fragmented platforms like TV, radio, podcasts, YouTube, and social... Shifting Content &...
Large companies engaged in broadcast monitoring face a common challenge. With so many employees and an overwhelming amount of content to track, how can tasks be efficiently assigned without causing confusion or duplicate efforts? Constant communication within teams definitely...
Just as the gears of a watch must be perfectly aligned for it to function, the same holds true for an effective business strategy. A successful strategy cannot exist without clear company-wide objectives that align with the organization’s vision and...
