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Bad publicity – Skilfully detect & counteract

Bad publicity – Skilfully detect & counteract

Is bad publicity better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether it relates to an unknown or a well-known company. Bad publicity always hurts a famous brand a lot more. Of course there are exceptions where the selective use of negative headlines has had a positive effect - nevertheless, the risk of damaging the carefully built image is enormous.

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November 9, 2020
Below the Line Campaigns – How to succeed with subtle advertising

Below the Line Campaigns – How to succeed with subtle advertising

Advertising is omnipresent. Every day, we encounter it in the most varied forms and even if we try to avoid its influence through paid advertising measures, we will hardly succeed. Of course, we can change channels as soon as advertising starts and skip print ads, but classic advertising measures like these are only a part of the advertising landscape. And some ads are so skillfully hidden that they are barely perceived as such.

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November 5, 2020
Influencer Marketing - Why it is worth investing in trust

Influencer Marketing - Why it is worth investing in trust

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of social media, the area of influencer marketing has recently come into focus.

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November 2, 2020
Broadcast media - The reliable ones during crisis

Broadcast media - The reliable ones during crisis

The corona pandemic has driven some industries and companies to the verge of ruin worldwide. Devastating as the crisis was for countless industries, it also produced a few winners. Broadcasting and other classic media are clearly among these winners. Why? We took a look.

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October 9, 2020
Open Source Intelligence - Using freely available information

Open Source Intelligence - Using freely available information

Open source intelligence is an almost infinite source of information. In a nutshell, OSINT deals with freely accessible information and data from sources such as television, the internet and scientific publications and especially the conclusions that can be drawn.

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October 5, 2020