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TV advertising: A fresh approach to an established concept

TV advertising: A fresh approach to an established concept

This year’s Nielsen Audience Report 2021 shows that radio, smartphones, and TV have the highest weekly reach in the US. However, TV is the media that still dominates when it comes to usage: 30 hours and 46 minutes per...

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July 25, 2021
Radio: Scoring with Accessibility and Relevance

Radio: Scoring with Accessibility and Relevance

The development of radio pictures a technical breakthrough that is associated with a large cast of names. However, it is the Italian Guglielmo Marconi who is credited with the success of transmitting sound signals from one side of the Atlantic to the other dating back to the...

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July 15, 2021
Crisis Management and the Impact of Media Monitoring

Crisis Management and the Impact of Media Monitoring

The Covid-19 pandemic has impressively underlined that even the most impactful incidences can come completely unexpected. In business, crises come without a warning call too and one might find themself thinking: “I didn’t see that coming!”. To develop a tactic and avoid...

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June 30, 2021
Building an Effective Strategy: Ways to Boost Your Business by Monitoring the Media

Building an Effective Strategy: Ways to Boost Your Business by Monitoring the Media

One thing is certain: a proper business strategy gets you closer to achieving your company’s objectives. These in turn have to be aligned with the company’s vision and mission. In other words, every single element must be perfectly aligned, just like the gears of a...

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May 6, 2021
Podcasts: Tailor-Made Audio Content to Go

Podcasts: Tailor-Made Audio Content to Go

At first glance, podcasts seem like a new phenomenon of today‘s blogger scene, but contrary to this assumption, their beginnings can be dated back to the 1980s. Back then the so-called audio blogs were mainly music-oriented or were used for educational...

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March 17, 2021