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Influencer Marketing - Why it is worth investing in trust

Influencer Marketing - Why it is worth investing in trust

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of social media, the area of influencer marketing has recently come into focus.

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November 2, 2020
Broadcast media - The reliable ones during crisis

Broadcast media - The reliable ones during crisis

The corona pandemic has driven some industries and companies to the verge of ruin worldwide. Devastating as the crisis was for countless industries, it also produced a few winners. Broadcasting and other classic media are clearly among these winners. Why? We took a look.

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October 9, 2020
Open Source Intelligence - Using freely available information

Open Source Intelligence - Using freely available information

Open source intelligence is an almost infinite source of information. In a nutshell, OSINT deals with freely accessible information and data from sources such as television, the internet and scientific publications and especially the conclusions that can be drawn.

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October 5, 2020
Youtube: Why it is worth keeping an eye on the social TV pioneer

Youtube: Why it is worth keeping an eye on the social TV pioneer

Youtube is by far the best-known video platform on the World Wide Web and looks back on a development that is second to none. Only two months after it was founded in 2005, YouTube was bought up by the online giant Google. Five years later, the video platform recorded 2 billion daily views.

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July 29, 2020
A Close Look at the Monitoring Trend

A Close Look at the Monitoring Trend

The media monitoring trend of the last few years is persistent: The number of companies discovering media monitoring for themselves and using it in their daily business is constantly increasing – and for good reasons:

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April 7, 2020