“We did not see that coming!”. We all know, this is probably the worst sentence to be said in a crisis situation. But take a look at your own business or inspect your customers: Is your company really prepared for a crisis?
Traditionally, eMedia Monitor is all about 24/7 real-time monitoring of radio and TV content. For many years, eMM has been a reliable partner to international companies in this industry and has helped customers with innovative technologies to not miss anything said about their industry, customers or any other topic of interest.
In the search for the perfect monitoring solution, one will sooner or later stumble upon the eMM “Country Packages” – but what exactly is this and what are the differences to other models?
AMEC as the International Association for Measurement and Evaluation of Communication is the largest media intelligence and insights professional organisation worldwide. They were also host to this years summit „DATA: Analytics, Algorithms, Augmentation“ in the beautiful capital of the Czech Republic.
It would be an absolute understatement to say that trends in the media and PR industry have been evolving a lot over the last few years. These branches and their way of working with data is constantly changing and always in need for better technologies and insights. Just like private customers, PR and marketing specialists want to be able to choose exactly what information they consume.