In the search for the perfect monitoring solution, one will sooner or later stumble upon the eMM “Country Packages” – but what exactly is this and what are the differences to other models?

AMEC as the International Association for Measurement and Evaluation of Communication is the largest media intelligence and insights professional organisation worldwide. They were also host to this years summit „DATA: Analytics, Algorithms, Augmentation“ in the beautiful capital of the Czech Republic.

It would be an absolute understatement to say that trends in the media and PR industry have been evolving a lot over the last few years. These branches and their way of working with data is constantly changing and always in need for better technologies and insights. Just like private customers, PR and marketing specialists want to be able to choose exactly what information they consume.

Austria is currently discussing a new law to improve cyber security. Facebook users might have to enter their mobile phone number when opening a social media account since every phone number is linked to personal data. This is supposed to fight inappropriate posts, comments or other forms of social media criminality. And if it occurs, it should be easy to figure out the person behind this online misbehaviour. But isn‘t that a very personal information to disclose? And how come that all these bubbly, happy friend-making online platforms turn into crimescenes? Let‘s take a look.

Realtime Media monitoring has been a reliable and immediate source of information for quite a long time now. Search queries are being created, observed and analyzed. Users can watch the new clips rolling in in real time or get a notification immediately after airing. These clips can then be edited and used according to customer‘s needs.