Youtube is by far the best-known video platform on the World Wide Web and looks back on a development that is second to none. Only two months after it was founded in 2005, YouTube was bought up by the online giant Google. Five years later, the video platform recorded 2 billion daily views.

The media monitoring trend of the last few years is persistent: The number of companies discovering media monitoring for themselves and using it in their daily business is constantly increasing – and for good reasons:

Due to the latest developments in the Covid-19 pandemic, keeping you informed about the current situation at eMedia Monitor is of great importance for us.

Business Intelligence is one of the strongest trends in analysis in recent years, with no end in sight. While senior executives nod cognizantly when it comes to the topic, everyone else is still wondering what exactly that is and how useful it can actually be.

A short historical digression to begin with: We owe the so-called Boolean search to a clever fellow named George Boole, who was already busy with algebra in the early 19th century. With his scientific achievements, he is considered the cofounder of information science.