The media industry continues to evolve at lightning speed, and staying adaptable is essential for those who work in the sector or whose business depends on it. The sheer volume of content, paired with rapidly shifting consumer behaviors, presents both challenges and...
Large companies engaged in broadcast monitoring face a common challenge. With so many employees and an overwhelming amount of content to track, how can tasks be efficiently assigned without causing confusion or duplicate efforts? Constant communication within teams definitely...
Just as the gears of a watch must be perfectly aligned for it to function, the same holds true for an effective business strategy. A successful strategy cannot exist without clear company-wide objectives that align with the organization’s vision and...
The Global Media Congress (GMC) brings together media professionals, innovators, and thought leaders to discuss the future of the media industry. eMedia Monitor (eMM) participated in this year’s event, showcasing our advanced broadcast monitoring solutions. This article...
It’s that time of year again where consumers await the best deals, retailers gear up for a surge in sales, and marketers unleash top ad campaigns. In 2023, Black Friday sales reached $9.8 billion in the U.S. and projections for this year are expected to hit $10.8 billion...
Video content has become an indispensable part of the media landscape, as the human brain processes the combination of image and sound more intuitively than text. Today, more than 3.3 billion people worldwide watch digital video content (Hubspot,...
Local broadcasts often hold untapped potential, with community news igniting national or even global conversations. Small-town issues can quickly gain momentum, shaping public opinion and impacting entire industries. From local debates to regional developments, these stories...
It’s almost impossible to ignore the impact of the 2024 U.S. Presidential election. Campaigns, advertisements, rallies, and debates have dominated the media landscape, with the final results shaping not only the nation’s future but influencing global dynamics as...
