x
sales@emediamonitor.net
News
Marketing & PR: Better Together

Marketing & PR: Better Together

Although marketing and PR are two disciplines that basically pursue a common goal, a very strict dividing line was kept between them until not too long ago. Even today, the division is still present, not only in people’s heads but also in many companies - but slowly,...

Read More

Green Advertising vs. Greenwashing: Doing The Right Thing

Green Advertising vs. Greenwashing: Doing The Right Thing

Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...

Read More

A Look Into Broadcast Channel’s Radio Frequencies and why They are of Interest for Media Monitoring

A Look Into Broadcast Channel’s Radio Frequencies and why They are of Interest for Media Monitoring

When we turn on a TV or radio device and listen to, for example, the daily news, we are receiving the information broadcast through radio...

Read More

Why Automated Media Monitoring is also for Small Agencies

Why Automated Media Monitoring is also for Small Agencies

They say that the big fish always tends to eat the small one. This idea is especially common in business, where the size of the company plays an important role in its ability to develop as well as for...

Read More

A Close Look at the Monitoring Trend

A Close Look at the Monitoring Trend

The media monitoring tools market is expected to see continued growth in the coming years. According to reports, it will achieve a 13.2% CAGR between 2021 and 2028 to reach $7.25...

Read More

Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Media Planning: How to Profit from Worldwide Media Monitoring Solutions

Achieving visibility as well as gaining website traffic are among the top priorities of marketing professionals. To enable these goals, an essential step is needed: the corresponding content must be efficiently disseminated and in such a way that the results of the efforts...

Read More

Press Release: eMedia Monitor First to Bring Real-Time Broadcast Monitoring Solutions to Ukraine

Press Release: eMedia Monitor First to Bring Real-Time Broadcast Monitoring Solutions to Ukraine

VIENNA, AUSTRIA, February 10, 2022. The well established media monitoring provider eMedia Monitor (eMM) announces to further expand its international media coverage of around 3,400 broadcast channels in 75 countries to now also include...

Read More

Targeted Monitoring with Boolean Search

Targeted Monitoring with Boolean Search

In the early 19th century, a clever fellow and British mathematician named George Boole was about to make some scientific achievements that would lead him to be considered the co-founder of information science. He is to be thanked for the development of the so-called Boolean...

Read More