When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...
When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...
Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. While much has changed since then, his quote could not reflect our current society’s mindset any better. On an individual level, we feel the need to be constantly on top of...
The ability to monitor radio and television broadcasts globally has become a critical asset for businesses, governments, and organizations. Whether for brand management, market research, compliance, or competitive analysis, access to comprehensive and real-time broadcast data...
When looking for the perfect monitoring solution, making sure that the service provides access to the channels we need to monitor is essential. Only then, and when search queries have been created in a targeted manner, a company can be sure that all relevant media content...
In today’s digital age, where information flows freely and swiftly across various platforms, managing one’s reputation has become more challenging than ever before. With the spread of social media, online news outlets, and broadcast channels, individuals and organizations are...
Increased sales and excellent annual results are the crowning glory of any company. However, they are not only based on good planning, hard work and profitable strategies, but also on a foundation that underpins every successful company and forms its centrepiece: its values...
Technology-related aspects of companies are among the top strategic business priorities of CEOs and CFOs worldwide. According to a Deloitte study, businesses’ tech budgets have increased from 3.64% in 2018 to 5.49% in 2022, and it forecasts another increase to 5.85% in...
As a media consumer, one could quickly get the impression that in today’s fast-paced world, everything revolves around digital and social media and that broadcasting is losing importance - but the reality couldn’t be more...