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Why Not Monitoring the Media Could Turn out to be Costly

Why Not Monitoring the Media Could Turn out to be Costly

When it comes to the success and reputation of a business, being aware of what the media are saying is essential. In fact, overlooking media messages about a brand, the industry or the competition could become quite costly to a...

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Real-time Broadcast Monitoring Made Easy

Real-time Broadcast Monitoring Made Easy

Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. While much has changed since then, his quote could not reflect our current society’s mindset any better. On an individual level, we feel the need to be constantly on top of...

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The Importance and Benefits of Global Broadcast Monitoring

The Importance and Benefits of Global Broadcast Monitoring

The ability to monitor radio and television broadcasts globally has become a critical asset for businesses, governments, and organizations. Whether for brand management, market research, compliance, or competitive analysis, access to comprehensive and real-time broadcast data...

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One fits all? The Perfect Media Monitoring Solution for any Customer

One fits all? The Perfect Media Monitoring Solution for any Customer

When looking for the perfect monitoring solution, making sure that the service provides access to the channels we need to monitor is essential. Only then, and when search queries have been created in a targeted manner, a company can be sure that all relevant media content...

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Effective Reputation Management through Media Monitoring

Effective Reputation Management through Media Monitoring

In today’s digital age, where information flows freely and swiftly across various platforms, managing one’s reputation has become more challenging than ever before. With the spread of social media, online news outlets, and broadcast channels, individuals and organizations are...

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Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Employer Branding: Discover How Your Business is Presented in The Media and How People Perceive it

Increased sales and excellent annual results are the crowning glory of any company. However, they are not only based on good planning, hard work and profitable strategies, but also on a foundation that underpins every successful company and forms its centrepiece: its values...

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eMM Waterfall: The Power of Information Immediacy on One Single Screen

eMM Waterfall: The Power of Information Immediacy on One Single Screen

Technology-related aspects of companies are among the top strategic business priorities of CEOs and CFOs worldwide. According to a Deloitte study, businesses’ tech budgets have increased from 3.64% in 2018 to 5.49% in 2022, and it forecasts another increase to 5.85% in...

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Everlasting Relevance: Television in Transition

Everlasting Relevance: Television in Transition

As a media consumer, one could quickly get the impression that in today’s fast-paced world, everything revolves around digital and social media and that broadcasting is losing importance - but the reality couldn’t be more...

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