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Digitalization has transformed the media market, leading many media companies to produce a single piece of news and to disseminate it across multiple channels – either simultaneously or at different times.
This approach, known as cross media publishing, allows companies to save money and maximize resources by reusing content throughout their distribution channels. The process also expands audience by sharing the content across a wide range of broadcast and digital media platforms.
Along with changes in workflows for media companies, cross media publishing also influences the work of marketing and PR professionals. Especially when using a media monitoring service to observe the topics of their interest, these professionals receive all the content that appears in the media according to their search parameters (including duplicates). Traditionally, the only way to distinguish duplicate content would be to sift through all content manually – an arduous task that occupies time and personnel!
To solve this issue, eMedia Monitor developed the Duplicate Detection feature, an advanced tool within the Dart media monitoring system. This intelligent solution automatically identifies and filters duplicate content, streamlining workflows and ensuring professionals focus on the most relevant media insights. Let’s explore how it works in detail.
Normally, if you have enabled content alerts you receive a notification for each new result. Thus, in case of duplicate content, the users are notified about the same content several times (for example, if the same content is aired on different channels). This flood of duplicate notifications can quickly become overwhelming.
Duplicate Detection prevents this by identifying the first instance of a broadcast and sending a single automatic alert. Any subsequent duplicates (whether on the same or another channel) are logged in the system but do not trigger additional notifications. Users can still access all instances of the content through the results page in the Dart platform, ensuring comprehensive tracking without unnecessary interruptions.
Manually identifying duplicate content is a time-consuming and inefficient process. With our tool, you can choose to have duplicates detected automatically by the Dart system, significantly reducing effort and improving workflow efficiency.
With Duplicate Detection, users only have to select “fold duplicates” in the tab displaying all the results of a profile. You can then see the details (media name and time of the mention) of all the hits that contain the same content just below the first result that was detected.
At eMedia Monitor, we constantly strive to optimize your media monitoring through our Dart platform and its clever features tailored to your individual requirements. In addition to Duplicate Detection, Dart offers other powerful tools such as Editorial Workflow, Waterfall, Query Visualization, and Transcript Editor.
If you would like to learn more about the benefits of the Dart media monitoring system contact us and schedule a personalized demo:
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