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Video content has become an indispensable part of the media landscape, as the human brain processes the combination of image and sound more intuitively than text. Today, more than 3.3 billion people worldwide watch digital video content (Hubspot, 2024).
Platforms like YouTube and TikTok command particularly high levels of engagement. In 2024, users spent an average 28.4 hours per month on the YouTube mobile app alone. On TikTok, leading hashtags like “fyp” or “for your page” have reached 55 and 35 billion post views, respectively. (Statista, 2024).
Let’s take a closer look at the internet video trend or, more commonly, web TV.
Web TV refers to all audiovisual content that can be found online that is not part of a broadcast medium or transmitted as a live stream. It simply is recorded video content on the Internet, which can often be downloaded.
It is common for TV channels to put video content on their website that has been broadcast via live TV. Furthermore, channels usually add content that was previously streamed so that viewers can watch later or download the content.
But that’s not all: There is also a lot of video content that was specifically created for online media such as video content on newspaper websites. While this type of content may go unnoticed for some consumers, it can have a strong impact for people visiting news media websites daily.
Web TV content can also be found on social media platforms. These platforms have transformed the way audiences access web TV content, driving its popularity across the globe.
YouTube alone has over 2.49 billion active users. That makes up half of the world’s 5.04 billion social media users. It then comes at no surprise that this platform ranks as the second most popular social platform after TikTok, underscoring its tremendous reach and influence (DataReportal, 2024).
Beyond YouTube, platforms like Vimeo are also gaining traction, especially among businesses, videographers, and editors. Known for its tailored plans and creator-friendly templates, Vimeo has become a key platform for high-quality, professional video content.
These platforms now serve as essential information sources alongside traditional media. As the demand for this type of video steadily grows so does the amount of information available on these platforms.
From a business and economic point of view, this expansion opens up many opportunities for advertising and connecting directly with audiences, fostering engagement and visibility in this video-driven market.
Companies worldwide looking for new ways to connect with their target groups are finding that web TV content offers an excellent avenue. But taking the step is only worthwhile if its impact can be measured, ensuring that the dedicated resources deliver tangible returns.
Web TV also provides an additional view to any topic followed via traditional broadcast media. Thus, companies can gain extra insights of relevant subjects such as industry trends, brand perception, and product feedback.
However, tracking this valuable web TV content yourself is not easy, if only due to the sheer amount of sites and material available. This is where an effective media monitoring solution comes into play.
The eMM Dart platform makes it possible to combine web TV content with the results of monitoring other media types, such as traditional broadcast media, which provides an even more accurate overview of your topics of interest.
Additionally, our platform offers customers the possibility to independently track any web TV channels they require. At eMM, we are committed to providing a tailor-made media monitoring solution that responds precisely and flexibility to your needs.
We ave a unique infrastructure that is able to regularly check the channels being monitored for new publications. This way, no information is missed out on and it remains absolutely clear when a video has been published.
All the benefits that come with our automated media monitoring solution also apply to monitoring web TV, including a range of additional features such as the Teamwork, the Waterfall, the Duplicate Detection, the Query Visualization, and the Transcript Editor.
If you wish to find out more about the countless possibilities for monitoring web-TV content or any of the other media types that eMM Dart offers, contact us:
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