Sentiment analysis is a technique combining natural language processing (NLP), text analysis and computational linguistics to identify, extract and quantify emotional states and subjective information from a...

Media and marketing have always been closely linked and depend on each other to a considerable extent. Both areas are subject to constant changes and trends, which means that exciting developments can be observed again and again. With the increasing presence and importance of...

From newspapers and magazines to trade publications, many articles are published first as a printed version – that is before they appear on the publisher’s website. eMedia Monitor has access to this content even before it goes out printed and fully automatically searches it...

At first glance, podcasts seem like a new phenomenon of today’s digital media landscape, but contrary to this assumption, their beginnings can be dated back to the 80s. Back then, the so-called audio blogs were mainly music-oriented or used for educational...

Is bad publicity really better than none at all? This question is not as easy to answer as it seems at first glance. Studies show that there is a big difference whether the circumstance concerns to an unknown or a well-known company. Bad publicity always hurts a famous brand...

Although marketing and PR are two disciplines that basically pursue a common goal, a very strict dividing line was kept between them until not too long ago. Even today, the division is still present, not only in people’s heads but also in many companies - but slowly,...

Digitalization has modified the media market. One example of this is the tendency of media companies to produce a single piece of news and to disseminate it via different channels – simultaneously or at a different...

Climate change is among the most urgent problems the global economy currently faces – a continuation of this trend could lead to an 18% decline in global GDP if the temperature rises to 3.2°C by 2050 (Swiss Re Institute,...