In the early 19th century, a clever fellow and British mathematician named George Boole was about to make some scientific achievements that would lead him to be considered the co-founder of information science. He is to be thanked for the development of the so-called Boolean...
Digital transformation is one of the most important factors in the global market today. Concerning data consumption, digital information has become the fuel of almost every business, from sales to marketing departments or customer satisfaction. Besides, there is also a rising...
As one of the worldwide media monitoring technology leaders, eMedia Monitor provides state-of-the-art monitoring of TV, radio and web TV in Spain and Latin America. From Argentina and Bolivia to Chile, Colombia, Ecuador and Mexico, just to mention some of the countries eMM...
Media monitoring is a popular activity among marketing and PR teams. It makes it possible to select multiple topics of interest and observe their dissemination and development on the...
eMedia Monitor has seen a rapidly growing demand for media monitoring services in the countries of the Middles East and North Africa. From Saudi Arabia or Qatar to the UAE or Yemen, a clear trend towards automated broadcast media monitoring is visible. In order to meet the...
Since its origins, radio has been closely related to globalization as well as social and political development. This medium was used in colonial regions to promote their own new national identities and as an endeavor to achieve independence. Furthermore, it was (and still is)...
Media monitoring is a task integrated into communication departments worldwide. Still, it is a subject that is not getting as much attention as it deserves. Globally, companies of all sizes count on solutions to keep an eye on both their own as well as their competition’s...
The healthcare sector not only plays an important role for the wellbeing of citizens but is also crucial for the health of the economy. In 2018, to mention a year in which the industry was not affected by Covid-19, EU healthcare expenditure amounted to almost 10% of the...
