Real-time Broadcast Monitoring Made Easy

Back in the 16th century, scientist and philosopher Sir Francis Bacon stated that “knowledge is power”. While much has changed since then, his quote could not reflect our current society’s mindset any better. On an individual level, we feel the need to be constantly on top of the news but it is especially in business where immediate knowledge can make all the difference.

Among others, international corporations can directly be affected by political, social and economic issues. In October 2023, after a terrorist attack in the Middle East shook the world, multinational clothing giant Inditex promptly reacted to the news by closing all its stores in the region until further notice. Many other international retailers have followed their example since.

The same need for instant information this example underlines, applies to local companies, which can also be affected by unforeseen situations. For example, a sudden crisis that affects a brand and can cause sales to drop across the country or damage its image. Here, too, time is a critical factor and action should be taken as soon as possible – which can only be done if the issue is detected and analyzed timely.

With increasing concerns about false information on online platforms (Reuters Report, 2024), television and radio remain reliable media for consuming news, especially when it comes to crisis situations. They can provide verified, up-to-date information that far surpasses social networks in terms of trustworthiness.

Manual Media Monitoring

Traditionally, manual media monitoring has served to keep track of broadcast news and gather knowledge about any topic of interest. For that, a single analyst or a team would follow live or recorded news, collect and analyze any relevant mentions.

But manually tracking the news has some obvious limitations: especially when it comes to following live news, each analyst can only watch or listen to a single program at a time. Thus, important mentions can easily be missed.

Benefiting from Automated Media Monitoring

Fortunately, current technologies such as NLP (Natural Lanaguage Processing) and speech-to-text have paved the way for efficient automated media monitoring solutions. These tools automatically search, identify and collect news mentions 24/7, as they happen.

Using the eMM media monitoring solution, clients are able to:

Easily monitor thousands of channels worldwide in real time – currently, we cover more than 3,400 TV and radio channels in 80 countries.
Set up unlimited search profiles covering all the topics of interest
Activate real-time platform- and/or e-mail alerts to promptly receive the latest news
Watch, listen to or read each result as soon as a notification is received via platform and/or e-mail
Edit video and audio clips, save results and export data in several formats
Download and share media content safely via CL-Hub (content licensing hub)

Compared to manual media monitoring, automated tools not only reduce the workload of analysts to a minimum, they also maximize results. eMM has developed a whole range of features for analytics and reporting that allow users to visualize the monitoring results and detect relevant insights.

These are only a few of the many features the eMM platform offers that make real-time broadcast monitoring easier than ever before. eMM customers also benefit from direct content searches, a data archive going back to up to 90 days, and much more. Get in touch with one of our experts to schedule your free demo!

Schedule a demo