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Britain has a long tradition of broadcasting. Its relevance as a means of uniting audiences around important events or moments remains as strong as ever, even in the face of the rise of digital media.
In addition to strong public service broadcasters, led by the BBC and characterized by diverse and neutral information, there is also commercial broadcasting that is increasingly opening up to the global market thanks to foreign owners.
Research shows that radio is the most trusted medium for Britons and its popularity continues to grow. Regarding TV, the majority of citizens continues to consume content in traditional ways that are being accompanied by new digital sources: in fact, the two most popular channels are both traditional broadcasters (BBC and ITV) ahead of the digital giant Netflix.
In Great Britain, which comprises of three nations (England, Wales and Scotland), regional and local media play a fundamental role, not only in providing up-to-date information for each country, but also in promoting a sense of identity among citizens through culture and language.
Being able to monitor the British media landscape comprehensively is essential to be well informed about the political situation, social factors as well as the nation’s economy. Additionally to general information like these, media monitoring provides users with valuable in-depth information about the competition, advertising landscape, PR and marketing strategies and also shines a light on one’s own reputation. To learn more about the eMM Dart media monitoring platform, click here.
Join our range of happy customers monitoring the diverse British media landscape to gain valuable insights, improve your marketing and PR strategies or analyze the market. Here‘s what they say about working with eMM Dart:
Crisis Management:
“In election campaigns, power as well as reaction time are key. Thanks to media monitoring, the office in charge of politicians' reputations is aware of the most important information the media is broadcasting and can quickly take action if negative headlines pop up."
Marketing & PR:
“Thanks to media monitoring I have been able to identify mentions and keep a constantly updated archive of content about my company in the national media. That way I can review marketing efforts and verify if they are paying off. In any case, this delivers valuable insights for future campaigns.”
Competitors Analysis:
“If you are considering expanding with new products within your industry, media monitoring provides you with a representative picture of the competition and their products represented in the media as well as the overall industry situation. In other words: advanced knowledge for fact-based decisions."
If you plan on tapping the UK's media coverage to feed your strategies with relevant data, and wonder where to start; here is our top ten selection from the multitude of available broadcast channels:
Additionally to a comprehensive media coverage in the UK including all relevant channels of the region, eMM offers tailor-made solutions to monitor new media such as podcasts, online press, web-TV or web text.
With the eMM monitoring platform, users can not only oversee the media landscape in the United Kingdom but in more than 75 countries around the globe – 24/7, in real time. Currently, more than 3,400 broadcast channels are actively being monitored by our users.
Join them and benefit from the most comprehensive coverage, instant news delivery and clever features.
If you would like to book a free personalized demo to check out the eMM Dart platform yourself, simply click the button to reserve your spot today:
