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The broadcast-media landscape in the MENA region is subject to constand change and is thriving as never before. The MEA broadcast infrastructure market has seen a steady growth within the last decade and is expected to grow another 50 % within the next six years.
While digitalization has also found its way in the area and more people are drawn to online news consumption, broadcast is still the preferred medium here. Especially leading industries such as energy, finance, health, international organizations but also governmental bodies or local authorities entrust the reliability of sources such as TV and radio.
With eMM, the media coverage of the whole region is at your fingertips: Benefit from an affordable state-of-the-art media monitoring tool keeping an eye on TV, radio, Web-TV, Print, Online Press, Podcast and Social TV such as YouTube. Search the media for keywords of your choice and be the first to know when relevant news appear. All that without the need of installation, hardware or resorting to third parties. To learn more about the innovative eMM Dart media monitoring tool, click here.
Each business case is different and therefore requires an individual tailor-made solution. This is why eMM offers several plans to perfectly fit any customer's needs according to the size of the company, number of users/customers or subscription duration.
Join our range of happy customers monitoring the diverse media landscape in the MENA to gain valuable insights, improve your marketing and PR strategies or analyze the market. Here‘s what they say about working with eMM Dart:
Crisis Management:
“In election campaigns, power as well as reaction time are key. Thanks to media monitoring, the office in charge of politicians' reputations is aware of the most important information the media is broadcasting and can quickly take action if negative headlines pop up."
Marketing & PR:
“Thanks to media monitoring I have been able to identify mentions and keep a constantly updated archive of content about my company in the national media. That way I can review marketing efforts and verify if they are paying off. In any case, this delivers valuable insights for future campaigns.”
Competitors Analysis:
“If you are considering expanding with new products within your industry, media monitoring provides you with a representative picture of the competition and their products represented in the media as well as the overall industry situation. In other words: advanced knowledge for fact-based decisions."
If you plan on using reliable data from media monitoring in the MENA region as a solid basis for your strategies and wonder where to start; here is our top selection from the many available broadcast channels:
eMM not only offers a wide range of media sources in the MENA region but around the globe: investigate the media coverage of more than 75 countries and in several languages such as Arabic, French, English, Farsi and many more. Additionally, the cloudbased self-service platform offers many valuable features such as Teamwork, Waterfall, Query Visualization, Duplicate Detection, Transcript Editor and many more.
If you consider monitoring the diverse MENA media landscape, book your free personalized demo to learn about the possibilites the eMM media monitoring platform offers for your business case. Reach out to get a personalized demo:
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